Wednesday, 21 September 2011

THE NATURAL PERFUMERY TREND (part one)

Only 3 years ago natural perfumers were a striving bunch of stubborn idealists who had been brought together by Anya McCoy in the natural perfumers guild.
Those who accepted her views stayed in the guild, others left and went ahead on their own, stubbornly.
Stubbornness is an obvious quality of natural perfumers. They started making perfumes that nobody wanted to buy, that critics criticized, with ingredients that are very expensive and often difficult to find. The cost of their materials are medially 20 times superior to medium price Synthetics, this makes their fragrances more expensive and therefore more difficult to sell, and with a lower profit margin. Moreover, consumers have known only synthetic mass mainstream perfumes, and their first encounters with natural essences are most of the time something of a shock.
Natural perfumers just went ahead not heeding to reason or to anyone, carried by passion for the natural smells.
Continue to read...

No comments: