Wednesday, 21 September 2011

THE NATURAL PERFUMERY TREND (third part)


Luca Turin may very well have started the whole process of recognition for Natural Perfumery when in 2006, in his iconic duffnotes on NZ Folio, he declared to the perfumistas community with an amazing foresight: “There are now officially four kinds of perfumery: normal, niche, vintage and natural.”
His statement was not a recognition of the value of natural perfumes, not yet. It was only the recognition of natural perfumers stubbornness. He understood that they were starting a trend and that they were not going to renounce to their idea of making 100% natural perfumes whatever happens and whatever Luca Turin said.
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