Wednesday, 21 September 2011


Not many years ago there were just 3 official types of perfumery, Vintage, mainstream and Niche perfumery, such as Creed or Lutens .
The last 20 years have witnessed not only the birth and growth of independent natural perfumers but also the of “New Niche” perfumers, like Ormonde Jane, Andy Tauer, Dawn Spencer Hurwitz, ecc… , who steadily won recognition and reached a level of success superior to that of natural perfumers by proposing a return to the origins of modern perfumery, where the artistry of fragrance resided into the clash or complementarity of synthetics with naturals.
Their success in the niche market has been due to the fact that they were offering what had totally disappeared from mainstream perfumery and was disappearing from “Old Niche”, creativity, experimentation, new ideas…
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