Tuesday, 23 July 2013


How natural raw materials are different? Part one of three 
1). There is a language of scents based on olfactory archetypes. A basic, instinctive, deep and compelling language in which meanings are emotions.
How do smells get associated with emotions? Through our olfactory memory. It memorize them through the emotions that were experienced in its presence.
This is the part that we share with animals, we identifies smells as being simply good or bad in function of the emotional context in which they are perceived. Often with basic emotions such as fear, hunger, anger, joy, satisfaction, love…
This is why we may love some smells that other people hate, because we lived opposite experiences with that scent.
Whenever smelled again, the odors will reawake the emotions associated to them in our memory so that we can identify the meaning that they bearfor us in absolute terms of being good or bad, pleasant or unpleasant.
From each individual, his experience of life will make some smells awaken positive or negative emotions. These are the olfactory memories individually acquired.

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